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Writer's pictureKrystal Diel

Day 58 - I had a major ah-ha moment about self-promotion

April 25th, 2024


Well yesterday did not completely go as planned. I mean I did take a nap to help get my mind straight, and I ended up sleeping for 4 hours. Yup. 4 total hours. I did not want to wake up, I could tell that my mind was working through something and sleep was the only thing that was going to help it get there. 


After I woke up from my nap, I went downstairs, cleaned the kitchen a little bit, applied for a few jobs, and wrote about 4 emails to people to promote the Teddi Kathleen Books. 


I feel like I’ve been in an extreme funk for the past few days. I’ve been incredibly hard on myself for not being further ahead. Everything that I’ve been doing has not felt like enough. It’s been torturous trying to navigate through these thoughts. 


Finally today, I’m starting to feel like my head is out of the fog. I’m starting to see a bit more clearly now. I realized that I’m trying to solve two problems simultaneously. 


  1. How to promote a book as a new author. There is no shortage of creativity, I’m great at creating things. What I’m not so good at, yet, is promoting myself. I think that has been the hardest part about all of this. Promotion. 

  2. How to promote myself as an ideal candidate. There is no shortage of work that I have done in the past to be amazing at the work that I do. Second to none in a lot of areas. I’ve always been a natural leader in all aspects of my life, however, I struggle with seeing things for myself and promoting myself. 


So If I were to summarize the life lesson that I’m learning is how to promote myself. Put myself out there. A skill that seems to come so easily and naturally to other people. 


I’m not a self promoter. Privately or publicly. 


I can see how everything I’ve been learning points straight to this.


Quieting my own inner critic → to not have fear to promote myself

Build a Brand → to Promote

I am building a new career → a skill that requires me to promote myself

Needing to find a new job → Requires promoting myself


I feel like I’ve been here before. Just when I think I’ve overcome it, I sink right back in. 


All the work I’ve been doing to this point, has been so that I have the confidence to put myself out there. There are times I feel confident, then I put myself out there even further. 


I do get to extend myself some grace here. I am where I am because I’ve been working on this skill for a long time. Each time I step out, I do get a little further and further each time. 


And eventually the platform will get bigger and bigger, and I’ll have even more eyes on me. Even saying that, I still don’t want the eyes on me, I want the eyes on the mission I am doing. The vision I have. 


I have a vision for the world where people are confident and that they have the skills to quiet their inner critic. Because there are so many others out there like me, and who will come after me who struggle with this. 


Not to mention that social media is all around us, and it further tears down our confidence and really shifts how we talk to ourselves, and not in the best of ways. 


So I’m here to provide tools and resources to people, even if they don’t think they need them, they will know they exist when they do. 


My name is Krystal Diel, I am the Founder and CEO of the Teddi Kathleen Adventure Series, I am on a mission to teach kids how to be confident by silencing their inner critics. I provide low cost and free resources such as books, activity workbooks, coloring books, interactive videos to inspire millions to take control of their thoughts so they can live a more fulfilled life.


The books showcase a variety of stories of kids who are faced with challenges. Amidst the challenges, the worry bug shows up (ie the inner critic) to tell them to back down and that whatever they are facing is too scary. But what you see is how these kids overcome their worry bug and persist on. 


I am so passionate about this because I’ve struggled with my own inner critic for such a long time. It has halted me and held me back in a lot of ways. In addition to that I was surrounded by negativity that didn’t make life any easier. Despite this, I knew that there was a better way to live. I spent countless hours reading, learning, attending workshops to better myself. It wasn’t until I learned that I had true power over my thoughts that I could start to change the way I viewed life and the world.  Now I want to teach as many people as I can this valuable lesson. My goal is to teach it to kids when they are in their formatable years so that they have the tools to combat all the stuff that gets thrown at them in the world, especially from social media. 


Your support would mean the world to me. Because that means that more and more people are getting access and exposure to these resources. There are a variety of ways you can support.


  • Following the Teddi Kathleen Social media pages 

  • Liking and commenting on any of TK content that comes out, that helps tell the algorithm to push it out to more people

  • Purchase a Teddi Kathleen book and leave an Amazon review

  • Join the focus group - be the first to see any new books coming out. You get early access and have the opportunity to provide feedback and be part of the creative process before the books are published. 


See, I have the words, I have the vision, and yet I’m so terrified to put it out there. 


Terrified that I’m just going to give up, not going to have a perfect plan to follow…and that keeps me from promoting myself. 


And that is what I have to overcome….









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