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Writer's pictureKrystal Diel

Day 22 - I’ve established a vision for the brand!


Hello! If you're new around here, my name is Krystal and I've committed to journaling every day for a year. I write these raw journal entries. What is unique about my style of writing is that I don't necessarily follow the rules or writing. My aim is to write as closely as I talk. What you will also find in my journal entries is transparency. I give you a front row seat to my inner dialogue. That inner critic who shows up from time to time, I show you exactly when it shows up and how I shift. My hope is that I inspire you to keep on going despite what your inner critic is telling you at the moment.


March 21, 2024



Twenty-two, one of my favorite numbers mostly because its the same number as my birthday, and I’m pretty sure my husband’s jersey number was 22 when he played football in highschool.


I am setting off to build a brand.


A brand about empowering kids to be in full self expression and silencing the inner critic


I see a world ahead where we have our full line of books, plushies, animated cartoons, Work-shops for kids where they can practice presenting skills and public speaking. Where we do massive karaoke in the park on large screens so that everyone can get involved, We do 5k races to build community and raise money for programs promoting self expression. 


It’s a million dollar brand, and much of the money I make goes straight back into supporting others. 


It kinda reminds me of the brand Pete the Cat. Not because our books are similar, but that is a brand. They have books, cartoons, toys etc. Same with Peppa Pig, All Brands. 


I believe I can be a brand like that one day. 


From this place I am right now, 22 days in of the part of my journey, it seems really far off. I have no idea how to get there, what the path will be like, how I will need to redesign my life in the process, and I’m looking forward to the adventure. 


There’s the fear in me that is like, reluctantly going through the motions, maybe I will get there, but always be looking for the back door to escape. We all know who is doing the talking there. 


Then there is the adventurer inside of me that is like, Wow! This is exciting, I can’t wait to see what I uncover. There is so much to explore. Now this is the person I get to embody! 


So, where am I going next in building my brand?


I’m getting really clear on my target buyer. This part of the process takes thoughtful consideration. As we saw yesterday, I was really starting to tap into my understanding of what niche is and how to develop one. 


I also had the opportunity to connect with a friend of mine named Sarah, She is a brand building expert. We are starting to work together. She has built some amazing products that I’ll also be sharing with others. It’s the foundational work that adults can do that I’m teaching kids in my books to teach them how to tame the inner critic. 


She is here to offer support as I build my brand which is wild! I’m pretty sure I manifested this. 


The timing was perfect too. Her and I were going to meet last week, but I put it off to meet this week instead. After readinding most of the book 12 months to 1 Million I had a clearer path to what my goals and intentions were in collaborating with her. 


I knew that building a brand is what I wanted, and if I was going to support her as well in promoting her product, it needed to fit in with the brand that I am creating. 


Prior to reading that book, I felt disjointed in all the things I was doing. And with the lens of building a brand, and being intentional about that, gave me a lot more clarity. I am no longer trying to chase products that I can sell to make money or chase avenues that I think can make me money. Ie To be an affiliate marketer. Sure that can make money, but its not the path im going to walk for now.l


Brand building is my number one focus. 


AND I AM SO EXCITED FOR THIS ADVENTURE! THERE IS SO MUCH TO EXPLORE! 


Ok, so what does this look like today, this week, this month?Here is the game plan. in no particular order at this second


Revise my books.


I want to make my books individualized so that I can sell them one by one if I want to and make them hardback as well as an option. You need a lot of pages to make a hardback book, and I’m not sure If my books support that at this moment. 



Join facebook Groups and contribute to the groups


This strategy is important because I get to go hang out and be a contribution to others. I get to hang out where they hang out. Yesterday I joined several groups where I can promote my books and a few groups geared towards manifesting. 



Build and outreach script 


I need to also build 1:1 connections to promote the embodied manifestation course and 1:1 connections to promote my book. 


This will help me figure out how I talk about my products. (the outcome could be, I sell a book, or I sell Embodied manifestation. This reminds me of being a personal trainer where I’d talk to people and then give them options of what could be a good fit for them. 


Create coloring pages

This is a simple way for me to have something to give away either free or at a low cost. I can make Teddi Kathleen coloring pages. I already made one and my kids loved it and I am excited to make more. 


Decide on an illustrative direction 


I get to decide if I want to keep designing my books in Canva or if I want to hire an illustrator at some point. What are the pros and cons of hiring an illustrator vs continuing to do it on my own?


Create a focus group


Creating a place where I can give free products away and get real honest feedback on my books and products will be invaluable. So I get to decide how I will get feedback from others to make my brand stand out among the rest. 


Decide which platform I want to build on


I am at a crossroads of “do I continue to build on tiktok” or do I jump to clapper and build there. 


Adjust cooking live schedule

I do think that I do get to keep cooking. It's a great way to get exposure to people, I can go live once a week to do meal prepping. I need to prepare meals anyway, and I get to shift to making meals that support me in my goals to be healthier. 


I’ve been cooking yummy recipes, but they are not supporting me in being fit. So I get to shift there. 




So today my top priorities are


  1. Complete the Brand building Worksheet from Sarah 

  2. Build my messaging for outreach 

  3. Be in contribution to facebook groups. It’s important to be seen and to give. Putting deposits into the relational bank accounts.

  4. Find other facebook groups I can be apart of



I’ve got my work cut out for me today, I will not be going live today, I will let my followers know, and I’ll be heads down focused on building the brand today.


I will also be doing things around the house today. In moments I need to be away from my computer I’ll clean the house, do dishes, laundry etc. 


Ahhhh so exciting. Isn’t it wild to see how much has shifted in just a few days. 


If you haven’t read my other journal entries to this point, you should at least skim them and see if you can see the evolution from just a few days ago. 


Much love,

Krystal Lavender 

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